I was recently discussing, with my business partner, some ClickBank products we are going to promote soon via Adwords and Yahoo Search PPC campaigns. We were talking about mundane stuff, like using some WordPress Templates for landing pages, for eventual organic traffic, hopefully, keyword targeting (hint: use “longtail” keywords, 3 or more words, they produce more targeted clicks and cost less……..that’s a post in itself…..coming soon!) and other exciting stuff.
Anyway, when we got to the subject of conversion tracking, she said something I didn’t know you could do, She’s got a lot more experience online than me. What she said was, that we could have our Google conversion code implanted into a ClickBank publishers “payment confirmation” page. This way we can track which keyword or ad group converts best into actual sales. Which can certainly help drive down your PPC costs over a long campaign. It should be used especially during first stage split testing and continued through out the campaign.
I did not know this!!….I told you I’m still a “semi-newbie”…..
Apparently, the more established publishers even have this feature automated from their website’s affiliate page. Also, from what she told me, you can usually request by email, to publishers who don’t automate the process, to have your conversion code included into their payment confirmation pages.
Published by Frank //
It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it’s worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA. The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings. If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site. The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page. The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking. So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing. Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.
Published by Frank //
