CPC, CPA, CPL, PPC, What’s with all the Letters?
Posted on January 23rd, 2009 in Affiliate Marketing, CPL/CPA Marketing
OK, a quick basic primer on all these letters:
CPC: Stands for cost per click. You get paid when some clicks on a PPC ad on your site or blog. Google Adsense is essentially the sector leader, although there is Yahoo Publisher Program and others, more nichey and sometimes more profitable, which I’ll discuss later on……….
The average CPC pay rate begins at a few pennies and can reach a few dollars. A lot of the potential in CPC is producing high dollar “Keyword” blogs and websites, but unless you’re getting 200,000 or more pageviews, you aint getting rich with Adsense, no matter what the $27 ClickBank “Adsense Millions” ebooks, try to make you belive
CPA/CPL: CPA and CPL stand for Cost Per Acquisition and Cost Per Lead, rspectively. An acquisition is complete when a particular action is taken by the consumer on the advertiser’s site, or form. The action and the pay out is determined by the advertiser. Examples of payable actions could include signing up for a newsletter, playing a game, downloading an applet, or applying for a service.
Pay rates range from a $1.00 to over $100.00. CPA usually pay more than CPLs, but not always.
January 30th, 2009 at 12:05 pm
I really wasn`t aware of a CPA and CPL difference. Thanks! I`ll keep my eye`s open for applications of this.